Critical readings : media and audiences

著者

• Nightingale, Virginia
• Ross, Karen

書誌事項

Critical readings : media and audiences

edited by Virginia Nightingale and Karen Ross

（Issues in cultural and media studies）

Open University Press, 2003

• : hb
• : pbk.

注記

Includes bibliographical references and index

内容説明・目次

巻冊次

: pbk. ISBN 9780335211661

内容説明

What changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting to explore the way in which audiences behave, understand and interact with media in all their various forms. One of these reasons is the vast sums of money persistently expended by advertisers and broadcasters who are trying to give 'the audience' what 'it' wants.Critical Readings: Media and Audiences brings together some of the important developments in the history of audience and media studies and the significant research which has shaped the field until now. This collection of original research provides students and lecturers in media, film and cultural studies with a better understanding of the rationale, findings and forms of analysis undertaken at different points in the field's research-based career.Essays by John Banks, Nancy Baym, S. Elizabeth Bird, Jay G. Blumler, Philip Elliott, Marie Gillespie, Michael Gurevitch, Stuart Hall, James D. Halloran, Henry Jenkins, Elihu Katz, Gerald Kosicki, Paul Lavrakas, Paul Lazarsfeld, L.W. Lichty, Annette N. Markham, Eileen Meehan, Graham Murdock, Virginia Nightingale, Karen Ross, J.G. Webster.

目次

Notes on contributors Foreword Acknowledgements IntroductionPart 1: The study of active audiences Movie leaders Viewer's reactions utilization of mass communication by the individual Encoding/decoding >br>News we can use: An audience perspective on the tabloidisation of news in the United States The opinion polls: Still biased to Blair Part 2: Audience communities, segments and commodities Good and bad practice in focus group research All ears: Radio, reception and discourses of disability Transnational communications and Diaspora communities Children and television: A critical overview of the research Ratings analysis in advertising Heads of household and ladies of the house: Gender, genre and broadcast ratings 1929-1990 Part 3: Interactive audiences: Fans, cultural production and new media Improvising Elvis, Marilyn and Mickey Mouse Tune in tomorrow Stories of places and ways of being Gamers as co-creators: Enlisting the virtual audience - A report from the netface Interactive audiences? Index.

巻冊次

: hb ISBN 9780335211678

内容説明

*How have media researchers changed the ways in which the audience is perceived over time? *How have audiences become fragmented in the search for ratings? *What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from imagining that groups of people can share common purpose or interests, there are still reasons enough for wanting to explore the way in which audiences behave, understand and interact with media texts in all their various forms, not least because of the vast sums of money which are persistently expended by advertisers and broadcasters trying to give 'the audience' what 'it' wants and therefore maintaining or preferably increasing market share. This Reader provides an opportunity to bring together some of the important developments in the history of audience and media studies and the significant research trajectories which have shaped the field until now. It is sometimes difficult to locate specific examples of audience research or discussions of research practice, as opposed to description, conjecture or critical reflection about audiences, which are in abundant supply: the Reader allows students and lecturers to source original research commentaries and better understand the rationale, findings and forms of analysis undertaken at different points in the field's research-based career.

目次

Series editor's foreword Introduction The passive-active continuum competing theories of agency and affect The segmented audience niche consumers and the ratings agenda Inter-active audiences fans, cultural production and new media Glossary Index.

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詳細情報

• NII書誌ID(NCID): BA75640551
• ISBN:
  • 0335211674
  • 0335211666
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Maidenhead
• ページ数/冊数: xiii, 301 p.
• 大きさ: 24 cm
• 分類:
  • LCC : P96.A83
• 件名:
  • LCSH : Mass media -- Audiences
  • LCSH : Mass media
• 親書誌ID:
  • BA41964880