The multinational mission : balancing local demands and global vision
Author(s)
Bibliographic Information
The multinational mission : balancing local demands and global vision
Free Press, 1999
1st Simon & Schuster pbk. ed
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The Multinational Mission, based on six years of research utilizing internal company documents and interviews with over 500 top executives in more than twenty global firms provides an explicit logic and a basis for top management to act.
Using a comprehensive training framework called a responsiveness-integration grid authors C.K. Prahalad and Yves L. Doz show step by step how to formulate and implement strategic decisions that provide a winning innovative approach.
by "Nielsen BookData"