Access : introduction to travel and tourism
著者
書誌事項
Access : introduction to travel and tourism
Thomson/Delmar Learning, c2005
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an evergreen approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.
目次
Chapter 1: Going Places: An Overview of the Travel Industry. Chapter 2A: Ribbons in the Sky: The Air Transportation Industry. Chapter 2B: Taking to the Skies: Airports, Airfares, and Air Tickets. Chapter 3: Homes Away from Home: The Hospitality Industry. Chapter 4: Dealing with Dreams: The Travel Agency Industry. Chapter 5: Better by the Bunch: The Tour Industry Today. Chapter 6: Magic at Sea: The Cruise Industry. Chapter 7: Extra Specials: Other Segments of the Travel Industry. Chapter 8: Making Connections: How to Market, Sell to, and Serve the Traveling Public. Chapter 9: Here, There, Almost Anywhere: The Geography of Travel. Chapter 10: This and That. Glossary. Index.
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