Basic marketing research : using Microsoft Excel data analysis

Author(s)

• Burns, Alvin C.
• Bush, Ronald F.

Bibliographic Information

Basic marketing research : using Microsoft Excel data analysis

Alvin C. Burns, Ronald F. Bush

Pearson Prentice Hall, [2005?]

International ed

Note

Includes bibliographical references and index

Details

• NCID: BA75699408
• ISBN:
  • 0131293303
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxv, 506 p.
• Size: 26 cm.
• Attached Material: 1 computer laser optical disk (4 3/4 in.)
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3/0285554
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Microsoft Excel (Computer file)