Loyalty myths : hyped strategies that will put you out of business--and proven tactics that really work

Author(s)

• Keiningham, Timothy L.

Bibliographic Information

Loyalty myths : hyped strategies that will put you out of business--and proven tactics that really work

Timothy L. Keiningham ... [et al.]

John Wiley & Sons, c2005

• cloth

Note

Includes bibliographical references and index

Details

• NCID: BA75729972
• ISBN:
  • 0471743151
• LCCN: 2005006850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xvii, 254 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.525
  • DC22 : 658.8/343
• Subject Headings:
  • LCSH : Customer loyalty