Marketing communications : engagements, strategies and practice

Author(s)

• Fill, Chris

Bibliographic Information

Marketing communications : engagements, strategies and practice

Chris Fill

Pearson Education LTD, c2006

4th ed

• alk. paper

Note

Includes bibliographical references and index

Details

• NCID: BA75730166
• ISBN:
  • 0273687727
• LCCN: 2005048672
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, Essex
• Pages/Volumes: xxxvii, 911 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion