Search Engine Marketing, Inc. : driving search traffic to your company's web site

著者

• Moran, Mike
• Hunt, Bill

書誌事項

Search Engine Marketing, Inc. : driving search traffic to your company's web site

Mike Moran and Bill Hunt

IBM Press, c2006

• pbk.

注記

Includes index

内容説明・目次

内容説明

A new edition of this title is available, ISBN-10: 0136068685 ISBN-13: 9780136068686

目次

Preface. Acknowledgments. I. THE BASICS OF SEARCH MARKETING. 1. Why Search Marketing Is Important and Difficult. 2. How Search Engines Work. 3. How Search Marketing Works. 4. How Searchers Work. II. DEVELOP YOUR SEARCH MARKETING PROGRAM. 5. Identify Your Web Site's Goals. 6. Measure Your Web Site's Success. 7. Measure Your Search Marketing Success. 8. Define Your Search Marketing Strategy. 9. Sell Your Search Marketing Proposal. III. EXECUTE YOUR SEARCH MARKETING PROGRAM. 10. Get Your Site Indexed. 11. Choose Your Target Keywords. 12. Optimize Your Content. 13. Attract Links to Your Site. 14. Optimize Your Paid Search Program. 15. Make Search Marketing Operational. 16. What's Next? Glossary. Index.

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詳細情報

• NII書誌ID(NCID): BA7574288X
• ISBN:
  • 0131852922
• LCCN: 2005925506
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxix, 560 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1265
  • DC22 : 658.872
• 件名:
  • LCSH : Internet marketing
  • LCSH : Internet advertising
  • LCSH : Electronic commerce