Strategic database marketing

Author(s)

• Hughes, Arthur M. (Arthur Middleton)

Bibliographic Information

Strategic database marketing

by Arthur Middleton Hughes

McGraw-Hill, c2006

3rd ed

• : hardcover

Note

Includes index

Details

• NCID: BA75744885
• ISBN:
  • 007145750X
• LCCN: 2005006389
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 437 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.126
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Database marketing -- Planning