Marketing strategy

Author(s)

• Ferrell, O. C.
• Hartline, Michael D.

Bibliographic Information

Marketing strategy

O.C. Ferrell, Michael D. Hartline

Thomson/South-Western, c2005

3rd ed

• : package

Note

Includes bibliographical references and indexes

Details

• NCID: BA75830499
• ISBN:
  • 0324201400
• LCCN: 2004100230
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xx, 628 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies