China business culture : strategies for success
Author(s)
Bibliographic Information
China business culture : strategies for success
Thorogood, 2005, c2003
Repr. (text correction)
Available at 1 libraries
Note
Bibliography: p. 261-265
Includes index
Description and Table of Contents
Description
China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.
Table of Contents
- China's international trade history
- - The miracle of economic development
- - China in the twenty-first century
- Traditional Chinese business values
- - Confucian predominance
- - Ancient business values
- The revolution in Chinese business
- - 'Business fever'
- Chinese negotiating style
- - The rules of negotiation
- - Chinese negotiating tactics
- Joint ventures
- - Finding a good partner
- - International joint ventures
- Using networks
- - Guanxi
- - Amicable relationship with officials
- The Chinese market and consumer psychology
- - Consumer behaviour
- - The psychology of Chinese consumers
- Effective marketing
- - Market research
- - Sales promotion
- - Distribution
- How to thrive in business
- - Patience
- - Power
- - Predisposition
- - Personnel
- - Protection
- - Perspective
- References
by "Nielsen BookData"