China business culture : strategies for success
Author(s)
Bibliographic Information
China business culture : strategies for success
Thorogood, 2005, c2003
Repr. (text correction)
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Bibliography: p. 261-265
Includes index
Description and Table of Contents
Description
China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.
Table of Contents
- China's international trade history
- - The miracle of economic development
- - China in the twenty-first century
- Traditional Chinese business values
- - Confucian predominance
- - Ancient business values
- The revolution in Chinese business
- - 'Business fever'
- Chinese negotiating style
- - The rules of negotiation
- - Chinese negotiating tactics
- Joint ventures
- - Finding a good partner
- - International joint ventures
- Using networks
- - Guanxi
- - Amicable relationship with officials
- The Chinese market and consumer psychology
- - Consumer behaviour
- - The psychology of Chinese consumers
- Effective marketing
- - Market research
- - Sales promotion
- - Distribution
- How to thrive in business
- - Patience
- - Power
- - Predisposition
- - Personnel
- - Protection
- - Perspective
- References
by "Nielsen BookData"