A preface to marketing management

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

A preface to marketing management

J. Paul Peter, James H. Donnelly, Jr

McGraw-Hill/Irwin, c2006

10th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA7589498X
• ISBN:
  • 007296216X
• LCCN: 2004063160
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 254 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management