Product management

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Product management

Donald R. Lehmann, Russell S. Winer

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill, 2005

4th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA75906149
• ISBN:
  • 0071238328
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 494 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC22 : 658.5/6
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA34788937