Media promotion and marketing for broadcasting, cable, and the internet

著者

• Eastman, Susan Tyler
• Ferguson, Douglas A.
• Klein, Robert A.

書誌事項

Media promotion and marketing for broadcasting, cable, and the internet

edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

Focal Press, c2006

5th ed

注記

Includes index

Selected bibliography: p. 321-323

詳細情報

• NII書誌ID(NCID): BA75928888
• ISBN:
  • 0240807626
• LCCN: 2005027692
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam
• ページ数/冊数: xiv, 335 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HE8689.7.M37
  • DC22 : 384.55068/8
• 件名:
  • LCSH : Television broadcasting -- Marketing
  • LCSH : Radio broadcasting -- Marketing
  • LCSH : Cable television -- Marketing