Foundations of marketing
Author(s)
Bibliographic Information
Foundations of marketing
(Palgrave foundations)
Palgrave Macmillan, 2005
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Description and Table of Contents
Description
This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/foundations/groucutt/index.asp
Table of Contents
Preface.- Introduction to Marketing.- The Marketing Environment.- Segmentation Positioning Targeting.- Marketing Research.- Competitive Intelligence.- Strategy in Marketing.- The Branding of Products and Services.- The Marketing Mix and Relationship Marketing.- Products.- Promotion.- Pricing.- Place and Placement.- People.- Physical Evidence.- Processes.- Psychology.- Performance.- Packages and Packing.- Index.
by "Nielsen BookData"