Designing and executing strategy in aviation management
著者
書誌事項
Designing and executing strategy in aviation management
Ashgate, c2006
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注記
Includes bibliographical references (p. [177]-180) and index
内容説明・目次
内容説明
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.
目次
- Chapter 1 The Essence of Strategy
- Chapter 2 Strategic Positioning and Sustaining a Market Presence
- Chapter 3 The Essence of Competitive Strategies
- Chapter 4 The External Environment
- Chapter 5 The Internal Environment
- Chapter 6 Setting Corporate Direction
- Chapter 7 Establishing a Strategy
- Chapter 8 Aviation Strategy Implementation
- Chapter 9 Managing Strategy Execution through Tracking, Support Systems and Controls
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