Applications in basic marketing : clippings from the popular business press

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Applications in basic marketing : clippings from the popular business press

William D. Perreault, Jr. and E. Jerome McCarthy

McGraw-Hill/Irwin, c2005

2005-2006 ed

• NCID: BA76054929
• ISBN:
  • 0072864710
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: vii, 215 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Marketing -- Management