The development of Mexico's tourism industry : pyramids by day, martinis by night
著者
書誌事項
The development of Mexico's tourism industry : pyramids by day, martinis by night
Palgrave Macmillan, 2006
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注記
Includes bibliographical references (p. [153]-158) and index
内容説明・目次
内容説明
Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.
目次
Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism in Mexico, 1930-1935 Motoring to Mexico: Highways, Hotels and Mexicanidad, 1936-1938 'Vacationing With a Purpose': Publicizing Mexico's Tourism at the Height of Goodwill Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico
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