Exploring corporate strategy
著者
書誌事項
Exploring corporate strategy
Financial Times Prentice Hall, 2005
7th ed
- : text & cases
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.
目次
PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the 'business idea' PART THREE: STRATEGIC CHOICES 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY IN ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations
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