The management of technology and innovation : a strategic approach

著者

• White, Margaret A. (Margaret Alice)
• Bruton, Garry D.

書誌事項

The management of technology and innovation : a strategic approach

Margaret A. White, Garry D. Bruton

Thomson/South-Western, c2007

• : Student ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA76156102
• ISBN:
  • 9780324144970
• LCCN: 2005938050
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxiii, 404 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD45
  • DC22 : 658.5/14
• 件名:
  • LCSH : Technological innovations -- Management
  • LCSH : New products -- Management
  • LCSH : High technology industries -- Management