The marketing plan

Author(s)

• Cohen, William A.

Bibliographic Information

The marketing plan

William A. Cohen

J. Wiley, c2006

5th ed

Note

Includes index

Details

• NCID: BA76192296
• ISBN:
  • 047175529X
• LCCN: 2005056170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xviii, 350 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management