The marketing plan
著者
書誌事項
The marketing plan
J. Wiley, c2006
5th ed
大学図書館所蔵 全7件
注記
Includes index
内容説明・目次
内容説明
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models.
This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
目次
Chapter 1. Planning the Development of a Marketing Plan. Chapter 2. Scanning Your Environment.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
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