Does marketing need reform? : fresh perspectives on the future

Author(s)

• Sheth, Jagdish N.
• Sisodia, Rajendra

Bibliographic Information

Does marketing need reform? : fresh perspectives on the future

Jagdish N. Sheth, Rajendra S. Sisodia, editors

M.E. Sharpe, c2006

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA76192445
• ISBN:
  • 076561698X
  • 0765616998
• LCCN: 2005025003
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: vii, 352 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing