Eurodiversity : a business guide to managing difference

著者

    • Simons, George F.
    • Bos, Arjen

書誌事項

Eurodiversity : a business guide to managing difference

George F. Simons ; with contributions by Arjen Bos ... [et al.]

（The managing cultural differences series）

Butterworth-Heinemann, c2002

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注記

Includes bibliographical references (p. 276-305) and index

HTTP:URL=http://www.loc.gov/catdir/description/els031/2002023024.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/toc/els031/2002023024.html Information=Table of contents

内容説明・目次

内容説明

Diversity in Europe is not the same as diversity in North America. Here is a book that not only makes clear why imported diversity models often fail in Europe, but also identifies true European diversity issues and what to do about them.This is a book about the world's most culturally diverse area that explores how businesses must manage differences here to be successful in the global marketplace.The book's multinational team of authors show us concrete cases of big corporations handling diversity successfully.

目次

  • Chapter 1 Patchwork, George F. Simons
  • Chapter 2 The Legacy of the Past, Elena A. A. Garcea
  • Chapter 3 Current Cultural Crises, Fears, Fantasies, and Foreseeable Futures, Elena A. A. Garcea
  • Chapter 4 Managing Diversity to Create Marketable Value Added from Difference, Elena A. A. Garcea
  • Chapter 5 Europe Online, George F. Simons
  • Chapter 6 Corporate Best Practice, Michael Stuber
  • Chapter 7 The Cross-Cultural Transfer of Best Practices, Nigel Holden
  • Chapter 8 Sustainable Entrepreneurship in a Changing Europe, Arjen Bos
  • Chapter 9 Equal Opportunities for Women and Men in the European Union, Marie-Therese Claes
  • Chapter 10 Who Is the European? Prognosis and Recommendations, George F. Simons

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