What customers want : using outcome-driven innovation to create breakthrough products and services

著者

• Ulwick, Anthony W.

書誌事項

What customers want : using outcome-driven innovation to create breakthrough products and services

Anthony Ulwick

McGraw-Hill, c2005

注記

Includes bibliographical references (p. 189) and index

• NII書誌ID(NCID): BA76319488
• ISBN:
  • 0071408673
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxv, 202 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.153
  • DC22 : 658.5/75
• 件名:
  • LCSH : New products -- Planning
  • LCSH : Product management
  • LCSH : Strategic planning