Trading up : why consumers want new luxury goods--and how companies create them

著者

• Silverstein, Michael J.
• Fiske, Neil
• Butman, John

書誌事項

Trading up : why consumers want new luxury goods--and how companies create them

Michael J. Silverstein and Neil Fiske, with John Butman

Portfolio, 2005

Revised ed

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA76416972
• ISBN:
  • 1591840805
• LCCN: 2004057392
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [New York]
• ページ数/冊数: xviii, 300 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HB841
  • DC22 : 339.4/7/0973
• 件名:
  • LCSH : Luxury
  • LCSH : Cost and standard of living -- United States
  • LCSH : Quality of products -- United States