Trading up : why consumers want new luxury goods--and how companies create them

Author(s)

• Silverstein, Michael J.
• Fiske, Neil
• Butman, John

Bibliographic Information

Trading up : why consumers want new luxury goods--and how companies create them

Michael J. Silverstein and Neil Fiske, with John Butman

Portfolio, 2005

Revised ed

Note

Includes index

Details

• NCID: BA76416972
• ISBN:
  • 1591840805
• LCCN: 2004057392
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [New York]
• Pages/Volumes: xviii, 300 p.
• Size: 24 cm
• Classification:
  • LCC : HB841
  • DC22 : 339.4/7/0973
• Subject Headings:
  • LCSH : Luxury
  • LCSH : Cost and standard of living -- United States
  • LCSH : Quality of products -- United States