Strategic marketing management : planning, implementation and control
Author(s)
Bibliographic Information
Strategic marketing management : planning, implementation and control
Elsevier Butterworth-Heinemann, 2005
3rd ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Previous ed.: 1997
Includes bibliographical references (p. [813]-851) and index
Description and Table of Contents
Description
* Further materials include: Tutor Resource Pack and "Evolve" site *
Table of Contents
- Introduction
- Part 1 Marketing auditing and the analysis of capability
- Part 2 Segmental, productivity and ratio analysis
- Part 3 Market and environmental analysis
- Part 4 Approaches to customer analysis
- Part 5 Approaches to competitor analysis
- Part 6 and objectives
- Part 7 Market segmentation, targeting and positioning
- Part 8 The formulation of strategy - 1: analysing the product portfolio
- Part 9 The formulation of strategy - 2: generic strategies and the significance of competitive advantage
- Part 10 The formulation of strategy - 3: strategies for leaders, followers, challengers and nichers
- Part 11 The strategic management of the marketing mix
- Part 12 Criteria of choice
- Part 13 Modelling approaches - 1
- Part 14 Modelling approaches - 2
- Part 15 Problems to overcome
- Part 16 Management control - 1
- Part 17 Management control - 2
by "Nielsen BookData"