The virtual customer : a new paradigm for improving customer relations in libraires and information services O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de información y biblioteca

著者

• International Federation of Library Associations and Institutions. Satellite Meeting
• Ferreira, Sueli Mara Soares Pinto
• Savard, Réjean

書誌事項

The virtual customer : a new paradigm for improving customer relations in libraires and information services = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e serviços de informação e bibliotecas = L'usager virtuel : un nouveau paradigme pour améliorer le service à la clientèle dans les bibliothèques et services d'information = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de información y biblioteca

[International Federation of Library Associations and Institutions] ; edited by Sueli Mara Soares Pinto Ferreira and Réjean Savard

（IFLA publications, 117）

K.G. Saur, 2005

注記

"Satellite Meeting São Paulo, Brasil, August 18-20, 2004 / Reunião Satélite São Paulo, Brasil, August 18-20, 2004 / Colloque Satellite, São Paulo, Brasil, August 18-20, 2004 / Reunión Satélite, São Paulo, Brasil, August 18-20, 2004" -- On t.p

内容説明・目次

内容説明

For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.

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詳細情報

• NII書誌ID(NCID): BA7650464X
• ISBN:
  • 3598218451
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: engfrespapor
• 出版地: München
• ページ数/冊数: xvi, 385 p.
• 大きさ: 22 cm
• 件名:
  • LCSH : Libraries -- Public relations -- Congresses
• 親書誌ID:
  • BA00155113