Essentials of marketing : a global-managerial approach

Author(s)

Bibliographic Information

Essentials of marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2006

10th ed

Available at  / 6 libraries

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Note

Includes bibliographical references (p. 579-634) and indexes

Related Books： 1-1 of 1

Details

  • NCID
    BA76532248
  • ISBN
    • 0072935898
  • LCCN
    2005043864
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, Mass.
  • Pages/Volumes
    xl, 638, 11 p.
  • Size
    28 cm.
  • Attached Material
    1 CD-ROM (4 3/4 in)
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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