Media relations measurement : determining the value of PR to your company's success

著者

• Leinemann, Ralf
• Baikaltseva, Elena

書誌事項

Media relations measurement : determining the value of PR to your company's success

Ralf Leinemann and Elena Baikaltseva

Gower, c2004

注記

Includes bibliographical references (p. [111]-112) and index

• NII書誌ID(NCID): BA76622613
• ISBN:
  • 0566086506
• LCCN: 2004014042
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Aldershot
• ページ数/冊数: xiii, 115 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD59
  • DC22 : 659.2/072
• 件名:
  • LCSH : Public relations -- Evaluation
  • LCSH : Mass media and business
  • LCSH : Industrial management