Billions : selling to the new Chinese consumer

Author(s)

• Doctoroff, Tom

Bibliographic Information

Billions : selling to the new Chinese consumer

Tom Doctoroff

Palgrave Macmillan, c2005

Note

Includes bibliographical references and index

Details

• NCID: BA76623911
• ISBN:
  • 1403971692
• LCCN: 2005049303
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 225 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.33.C6
  • DC22 : 658.8/343/0951
• Subject Headings:
  • LCSH : Consumers -- China -- Attitudes
  • LCSH : Consumers' preferences -- China
  • LCSH : Intercultural communication -- China
  • LCSH : Communication and culture -- China
  • LCSH : Marketing -- China