Never bet the farm : how entrepreneurs take risks, make decisions--and how you can, too

著者

    • Iaquinto, Anthony L.
    • Spinelli, Stephen, Jr.

書誌事項

Never bet the farm : how entrepreneurs take risks, make decisions--and how you can, too

Anthony L. Iaquinto, Stephen Spinelli Jr

Jossey-Bass, c2006

大学図書館所蔵 件 / 全1件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 201-203) and index

内容説明・目次

内容説明

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

目次

Introduction by Anthony L. Iaquinto. Introduction by Stephen Spinelli. PART ONE: DEVELOPING THE CORRECT FRAME OF MIND. Principle #1. Entrepreneurship Is a Career. Principle #2. Successful Entrepreneurs Are Just like You. Principle #3. There Are No Secrets to Success. Principle #4. Luck Is Part of the Equation. Principle #5. Never Reach for a Gallon When You Only Need a Quart. Principle #6. It Shouldn't Only Be About Money. Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart. PART TWO: MAKING THE RIGHT DECISIONS. Principle #8. Never Bet the Farm. Principle #9. Don't Spend a Dollar When a Dime Will Do. Principle #10. Always Tap a Bridge Before Crossing. Principle #11. Only Fools Fly Without a Net. Principle #12. Connect but Protect, Don't Spend a Dollar When a Dime Will Do. Principle #13 Buddy Up Principle. Principle #14 Learn to Play the Gray Principle. Principle #15 Plan a Timely Exit. Final Words. An Entrepreneur's Guidebook. University Centers. Selected Web Sites. Selected Books. References. Index.

「Nielsen BookData」 より

詳細情報

ページトップへ