A touch of class : the story of Austin Reed
著者
書誌事項
A touch of class : the story of Austin Reed
James & James, 1990
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内容説明・目次
内容説明
This history is about an ambitious entrepreneur with an exceptional talent for marketing. Austin Reed appreciated the opportunity offered by the expansion of office workers in the City who needed to dress as smartly as their wealthy masters, at affordable prices. A central theme is the evolution of 20th-century men's fashion, and its changing social context. It ranges from business clothes and white tie and tails to sports wear. It describes the impact on fashion of radical change in the 1960s and the emergence of women's "power dressing" in the 1980s. A further strand is Austin Reed people - a family business based on mutual loyalty between management, staff and customers. The founder inspired in his staff dedication to excellence in quality and service. The book contributes to the history of fashion, society and advertising graphics.
目次
- From reading to the city
- "making friends of customers"
- a very demanding man
- Regent Steet and the "new-tailoring"
- modern man
- "just a part of the Austin Reed service"
- down to the sea in shops
- "men before money" - the Second World War
- "to those of you who follow"
- a cue for change
- new options for women
- response to a changing climate.
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