Microeconomics for MBAs : the economic way of thinking for managers
著者
書誌事項
Microeconomics for MBAs : the economic way of thinking for managers
Cambridge University Press, 2006
- : hardback
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注記
Includes bibliographical references (p. 651-667) and index
内容説明・目次
内容説明
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
目次
- 1. Microeconomics, a way of thinking about business
- 2. Competitive product markets and firm decisions
- 3. Principles of rational behaviour at work in society and business
- 4. The logic of group behaviour in business and elsewhere
- 5. Government controls: how management incentives are affected
- 6. Reasons for firm incentives
- 7. Consumer choice and demand in traditional and network markets
- 8. Product costs and business decisions
- 9. Production cost short run and long run
- 10. Firm production under idealized competitive conditions
- 11. Monopoly power and firm pricing decisions
- 12. Firm strategy under imperfectly competitive market conditions and under government regulations
- 13. Competitive and monopsonistic labor markets
- 14. Problems in collective decision making
- 15. International trade and finance.
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