Strategic marketing decisions in global markets

Author(s)

• Doole, Isobel
• Lowe, Robin

Bibliographic Information

Strategic marketing decisions in global markets

Isobel Doole and Robin Lowe

Thomson, 2005

1st ed.

Details

• NCID: BA76688054
• ISBN:
  • 184480142X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiv, 343 p.
• Size: 28 cm
• Classification:
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management