Strategy and the business landscape
Author(s)
Bibliographic Information
Strategy and the business landscape
Pearson Prentice Hall, c2006
2nd ed
Available at / 8 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
For MBA and Executive MBA strategy courses.
Pankaj Ghemawat, respected and renowned Harvard Business School Professor, has designed and written a brief strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.
Table of Contents
1. The Origins of Strategy
2. Mapping the Business Landscape
3. Creating Competitive Advantage
4. Anticipanting Competitive Dynamics
5. Sustaining Superior Performance
6. Choosing Corporate Scope
Index
by "Nielsen BookData"