Marketing : real people, real choices

Author(s)

• Solomon, Michael R.
• Marshall, Greg W.
• Stuart, Elnora W.

Bibliographic Information

Marketing : real people, real choices

Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Pearson Prentice Hall, c2006

4th ed., international ed

Note

"Pearson Education International"

Includes indexes

Details

• NCID: BA76898680
• ISBN:
  • 0131968564
• LCCN: 2004025605
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxii, 592 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.35
  • DC22 : 658.8/0023/73
• Subject Headings:
  • LCSH : Marketing -- Vocational guidance