Consumer behaviour
著者
書誌事項
Consumer behaviour
John Wiley & Sons, c2006
- : pbk
- タイトル別名
-
Consumer behavior
大学図書館所蔵 件 / 全16件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p.[368]-388) and index
内容説明・目次
内容説明
"Consumer Behaviour" is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the "Consumer Behaviour" in a lively but rigorous manner. They also include topical issues such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
目次
About the Authors.Preface.PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.Chapter 1: Consumer Motives and Values.Chapter 2: Consumer Response to Marketing 1: Exposure, Attention, Perception.Chapter 3: Consumer Response to Marketing 2: Learning, Attitudes.Chapter 4: Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement.Chapter 5: Consumer Demographics.Chapter 6: Consumer Psychographics.Article: Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264.PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR.Chapter 7: Social Group, Tribal and Household Buying Influences.Chapter 8: Culture, Sub Culture.Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124.PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR .Chapter 9: New Product Buying.Chapter 10: Repeat, Loyal and Relational Behaviour.Chapter 11: Databased Consumer Behaviour.Chapter 12L Consumer Misbehaviour.Article: Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368.Article: Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294.Glossary.References.Index.Publisher's Acknowledgements.
「Nielsen BookData」 より
