Economics for business
著者
書誌事項
Economics for business
McGraw-Hill, c2003
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注記
Includes index
内容説明・目次
内容説明
A text that has been tailor-made for business students, using topical examples to demonstrate how modern economics can illuminate the problems that business face every day.
目次
Section I: IntroductionChapter 1: Economics for Business
Section II: Understanding Markets
Chapter 2 Consumers in the Market Place
Chapter 3 Firms in the Market Place
Chapter 4 Markets in Action
Section IIICompetition and Profitability
Chapter 5 Market Structure and Firm Performance
Chapter 6 Strategic Rivalry
Chapter 7 Growth Strategies
Chapter 8 Governing Business
Section IVDomestic Macroeconomics
Chapter 9Introduction to the Macroeconomy
Chapter 10 Measuring Macroeconomic Variables and Policy Issues
Chapter 11 Domestic Government Policy
Chapter 12 Supply Side Policies and Economic Growth
Section VGlobal Economics
Chapter 13 Exchange Rates and the Balance of Payments
Chapter 14 Globalization
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