Strategy : analysis and practice
著者
書誌事項
Strategy : analysis and practice
McGraw-Hill Education, c2005
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Strategy : analysis & practice
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A hotly-anticipated new textbook brings strategy up-to-date with a fresh and vibrant approach.The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form an exciting new textbook. Marrying comprehensive coverage of strategy with an incisive and analytical approach, the new text is ideal for undergraduate and MBA students taking a strategic management, corporate strategy or business policy module. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a strong emphasis on practice, the book explores contemporary topics, including risk management, strategic change, corporate governance, the learning organization and the implementation of strategy for performance and process improvement. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases (Case Study Section is included in Text and Cases Version 0077107063) furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.
目次
Preface
Guided Tour
Acknowledgements
Part One: An Introduction to Strategy
1.The Concept of Strategy
2.Strategy and Organisation
Part Two: Economic Analysis for Strategic Decisions
3.The Microeconomics of Strategy
4.The Macroeconomics of Strategy
5.Industry Analysis and Competitive Strategy
Part Three: Strategy Analysis
6.Competitive Strategy: the Analysis of Strategic Position
7.Competitive Strategy: the Analysis of Strategic Capability
8.Competitive Strategy: moving from theory to practice
9.Corporate Strategy: Adding Value in Multi-Business Firms
10.Corporate Strategy: Mergers, Acquisitions and Strategic Alliances
11.Global Strategies and International Advantage
12.Strategy in the New Economy
Part Four: Strategy and Practice
13.Process Analysis for Strategic Decisions
14.Risk, Uncertainty and Strategy
15.Managing Strategic Change
16.Strategy and the Learning Organization
17.Corporate Governance
Part Five: Strategy as System
18.Analysing and measuring strategic performance
19.Knowledge, information and innovation strategy
20.Total quality, customer value and process impacts
21.Managing business value as a system: value creation from a systems perspective
Challenges in strategy: Final thoughts and Postscript
These end of chapter cases feature in BOTH the text only and text and cases version and are 1-6 pages in length.
1. The Harder Hard Sell: The new challenges facing the advertising industry
2. Made in Japan: How Japan is competing with low-cost Chinese competitors
3. The Novotel Value Chain: How a hotel chain develops its competitive advantages
4. Mobile Telephone and the move from 2G to 3G: new technology in communications
5. Dell: analysing the supply chain
6. Brand extension with Jacuzzi: how firms such as Dior extend their product range
7. Stelios Haji Ioannou: Entrepreneurship at easyjet
8. Old Dogs, New tricks: the need for focus in large conglomerates
9. Disney: The battle for the Magic Kingdom: Comcast's bid to acquire Disney
10. International law firms: getting the right global balance
11. How good is Google: the challenges faced by the search engine
12. Browser Wars: Netscape's new Gecko browser challenges Microsoft
13. Freud Finance and Folly: human intuition and risk
14. Decisions Risk and Uncertainty: A historical case shows how Kodak and Polaroid demonstrate game theory in practice
15. How to manage a dream factory: the management challenges in media and entertainment
16. Future learning: conflicts in strategy
17. Disney: The case against Michael Eisner- corporate governance issues
18. Continental Household Mortgage Co: a finance company develops its strategy
19. Proctor and Gamble: How Durk Jager, CEO, wants to turn P+G into a innovative company
20. Wasting Disease: quality crisis in healthcare
21. 'Oh, the joy of the journey' - Anita Roddick on social responsibility at Body Shop
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