Marketing identities through language : English and global imagery in French advertising
著者
書誌事項
Marketing identities through language : English and global imagery in French advertising
Palgrave Macmillan, 2006
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
目次
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index
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