Business communications : international case studies in English
著者
書誌事項
Business communications : international case studies in English
（Cambridge professional English）
Cambridge University Press, c1998
- Student's book
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注記
Description based on 5th printing 2002
First published: New York : St. Martin's, 1995
Includes bibliographical references and index
内容説明・目次
内容説明
Business Communications is a concise, current, and practical text for international business students in today's global economy. This text uses the case-study method to develop students' general communication and vocabulary skills, as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.
目次
- Case 1: Job Search
- Case 2: Investment
- Case 3: Finance
- Case 4: Marketing/Negotiations
- Case 5: Labor Relations
- Case 6: Environment and Business Leaders' Social Responsibility
- Case 7: Business Organization and Management
- Case 8: Business Organization and Management
- Case 9: Banking
- Case 10: Marketing
- Case 11: Marketing
- Case 12: Environment
- Case 13: International Trade
- Case 14: Business Organization and Management
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