Services marketing management

Author(s)

Bibliographic Information

Services marketing management

Peter Mudie and Angela Pirrie

Elsevier/Butterworth-Heinemann, 2006

3rd ed

Other Title

The management and marketing of services

Available at  / 8 libraries

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Note

Previous ed. published in 1999 under title: The management and marketing of services

Includes bibliographical references and index

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