Services marketing management

著者

• Mudie, Peter
• Pirrie, Angela

書誌事項

Services marketing management

Peter Mudie and Angela Pirrie

Elsevier/Butterworth-Heinemann, 2006

3rd ed

タイトル別名

The management and marketing of services

注記

Previous ed. published in 1999 under title: The management and marketing of services

Includes bibliographical references and index

• NII書誌ID(NCID): BA77103815
• ISBN:
  • 0750666749
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam ; Tokyo
• ページ数/冊数: xii, 267 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD9980.5
• 件名:
  • LCSH : Service industries -- Management
  • LCSH : Service industries -- Marketing