The right tools for the job : on the use and performance of management tools and techniques
著者
書誌事項
The right tools for the job : on the use and performance of management tools and techniques
Palgrave Macmillan, 2005
- : cloth
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is the result of a four-year study into the most commonly used management tools and techniques in the areas of business strategy and finance, marketing, production and operations, and procurement and supply chain management. It explains which tools are used in small, medium-sized and large companies, whether based in the US, Europe or Asia, across many different industrial and service sectors. It explains where companies find out about particular tools, and examines which appear to be the most successful.
目次
Introduction: The Cases For and Against the Ues of Management Tools and Techniques PART 1: STRATEGIC MANAGEMENT Tools and Techniques for Strategic Management The Use of Strategic Management Tools and Techniques PART 2: MARKETING AND SALES MANAGEMENT Tools and Techniques for Marketing and Sales Management The Use and Performance of Marketing and Sales Tools and Techniques PART 3: OPERATIONS AND PRODUCTION MANAGEMENT Tools and Techniques for Operations and Production Management The Use of Operations and Production Management Tools and Techniques PART 4: PROCUREMENT AND SUPPLY MANAGEMENT Tools and Techniques for Procurement and Supply Management The Use of Procurement and Supply Management Tools and Techniques PART 5: CONCLUSIONS A Curate's Egg: On the Use and Performance of Management Tools and Techniques
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