Electronic commerce : from vision to fulfillment
Author(s)
Bibliographic Information
Electronic commerce : from vision to fulfillment
Prentice Hall, 2006
3rd ed
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Note
Includes bibliographical references (p. 531-540) and index
Description and Table of Contents
Description
For undergraduate or graduate courses in Electronic Commerce.
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
Table of Contents
I. FIRST THINGS FIRST
1. The Dawn of a Maturing Industry
2. The World Wide Web
II. THE TECHNOLOGY OF E-COMMERCE
3. Internet Architecture
4. Intranets and Extranets
5. Hosting Your Web Site
6. Mobile Commerce-The Business Of Time
III.E-STRATEGIES AND TACTICS
7. Building e-Presence
8. Web Site Evaluation and Usability Testing
9. Internet Marketing
10. Web Portals and Web Services
11. Business-to-Business
12. e-core Values: Legal, Ethical, Taxation, and International Issues
IV.SECURITY THREATS AND PAYMENT SYSTEMS
13. E-Security and the U.S.A. Patriot Act
14. Encryption- A Matter of Trust
15. Getting the Money
V.MANAGERIAL AND CUSTOMER-RELATED ISSUES
16. Going Online
by "Nielsen BookData"