Electronic commerce : from vision to fulfillment
著者
書誌事項
Electronic commerce : from vision to fulfillment
Prentice Hall, 2006
3rd ed
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注記
Includes bibliographical references (p. 531-540) and index
内容説明・目次
内容説明
For undergraduate or graduate courses in Electronic Commerce.
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
目次
I. FIRST THINGS FIRST
1. The Dawn of a Maturing Industry
2. The World Wide Web
II. THE TECHNOLOGY OF E-COMMERCE
3. Internet Architecture
4. Intranets and Extranets
5. Hosting Your Web Site
6. Mobile Commerce-The Business Of Time
III.E-STRATEGIES AND TACTICS
7. Building e-Presence
8. Web Site Evaluation and Usability Testing
9. Internet Marketing
10. Web Portals and Web Services
11. Business-to-Business
12. e-core Values: Legal, Ethical, Taxation, and International Issues
IV.SECURITY THREATS AND PAYMENT SYSTEMS
13. E-Security and the U.S.A. Patriot Act
14. Encryption- A Matter of Trust
15. Getting the Money
V.MANAGERIAL AND CUSTOMER-RELATED ISSUES
16. Going Online
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