Electronic commerce 2006 : a managerial perspective

著者

書誌事項

Electronic commerce 2006 : a managerial perspective

Efraim Turban ... [et al.] ; with contributions by Rajiv Kohli, Christy Cheung, Linda Lai

Pearson Prentice Hall, c2006

タイトル別名

Electronic commerce : a managerial perspective 2006

大学図書館所蔵 件 / 全6件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

目次

Electronic Commerce 2006 A Managerial Perspective (4E) Turban/King/Lee/Viehland Part I Introduction to E-commerce Ch 1 Concepts and Essentials of Electronic Commerce Ch 2 E-marketplaces and Economic Impacts Part II B2C EC-Internet Marketing Ch 3 Retailing in Electronic Commerce (E-Tailing) Ch 4 Market Research and Advertisement in Electronic Commerce Part III B2B and C-commerce Ch 5 Company-Centric B2B Ch 6 B2B Exchanges and Services Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce Part IV Other EC Models and Applications Ch 8 E-Government, E-learning, C2C, Knowledge Management Ch 9 Mobile Commerce and Pervasive Computing Part V EC Support Services Ch 10 Auctions Ch 11 E-Commerce Security Ch 12 Electronic Payment System (B2C, B2B) Ch 13 Order Fulfillment and Other Support Services Part VI EC Strategy and Implementation Ch 14 EC Strategy and Implementation Ch 15 The Economics of EC Ch 16 Launching a Successful Internet Business Ch 17 Legal and Social Impacts and EC Future Part VII Application Development (Online Only) Ch 18 Building EC Applications Online Tutorials T 1. EC Business Plan T 2. Supply Chain Online Appendices Current EC Research Technical Appendices Infrastructure for EC Web Page Design and Creation Web Programming Software Agents

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