CRM in financial services : a practical guide to making customer relationship management work

著者

• Foss, Bryan
• Stone, Merlin

書誌事項

CRM in financial services : a practical guide to making customer relationship management work

Bryan Foss & Merlin Stone

Kogan Page, 2002

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA77179238
• ISBN:
  • 0749436964
• LCCN: 2003268012
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xviii, 700 p.
• 大きさ: 26 cm
• 分類:
  • DC21 : 332.10688
  • LCC : HG173
• 件名:
  • LCSH : Financial services industry -- Customer services