Marketing principles and best practices

Author(s)

• Hoffman, Kenneth Douglas
• Czinkota, Michael R.

Bibliographic Information

Marketing principles and best practices

K. Douglas Hoffman ; contributing authors, Michael R. Czinkota ... [et al.]

（Advantage series）

Thomson/South-Western, c2006

3rd ed

Other Title

Marketing principles & best practices

Note

"Thomson advantage books" -- Cover

Accompanied by an access code to InfoTrac college edition

Includes indexes

Details

• NCID: BA77203820
• ISBN:
  • 0324305729
• LCCN: 2004116225
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xlii, 598 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA71257623